As with anything in life, there is a right way to do things and there is a wrong way to do things. The same is true for any SEO service that you are looking to acquire. When you are running your own website, there is so much at stake for you. Likely, your livelihood depends on the success of this website, so you really don’t want to play around with the types of techniques that you are using. This is especially true if you are not very familiar with the SEO landscape. If this is the case, you may want to hire an SEO service company to help you with this, to ensure you are following all of the applicable guidelines. Regardless, you should be aware of the safe tactics to use when practicing SEO.
Use your keywords safely - Keyword usage can be black hat, depending on the circumstances. If you safely use your keywords in your titles, content, tags and descriptions, you should be good to go. However, if you use your keyword way too much, this is known as keyword stuffing and you will get punished for this. Make sure your content makes sense and you are using the keywords at a density of around 1-5%.
Guest Blogging – Here, you contact another blogger, ideally related but not competing with your niche, and ask to guest post for them. This is great for networking, your back-links and getting your product and/or service out there. The sit needs to be related or you will be wasting your time.
Inbound Linking – You always want to do more of this. Be careful of link farms and inbound links that are unrelated to your site because this can turn into black hat SEO and you can be labelled as spam which is nearly impossible to recover from. Google will see an abundance of related, inbound links to your site as a sign that you are a popular site and that you are helpful and they will rank you higher.
Outbound linking – outbound linking is important as well. Target relevant blogs, news websites and other relevant sites. You can include links to their sites to help out your customers and build up your linking network. Again, make sure you are linked to a relevant site or you may be punished.
Blog and Forum comments – This will help you build up your link totals. Make sure your comments are helpful and insightful, and include a link to your website at the bottom. As mentioned before, search engines think you are popular when they see lots of links going to your site.
These are just five ways to ensure your SEO service is white hat – a very important trait!